Press Centre
Media insight &
commentary
A trusted adviser engagement platform and support service, helping connect providers with a community of financial professionals.
Overview
Who Panacea is and where we fit
Panacea Adviser is a UK-based adviser engagement platform and support service. We connect financial services providers with a highly engaged, opt-in community of financial advisers and other financial professionals.
Panacea acts as a conduit between providers and advisers, curating and distributing provider-led content and market perspectives within a trusted, professional environment.
We also work with the press to raise awareness of adviser issues and provide informed commentary on adviser behaviour, distribution trends and the evolving financial advice landscape.
Areas we comment on
Topics where we can provide perspective
Panacea can provide background, commentary and perspective on adviser-facing issues, informed by ongoing engagement with the market and aggregated insight into distribution and industry trends.
Regulatory change and policy impact
Adviser liability, complaints and redress
Future of financial advice and industry direction
Paraplanners, workforce and professional recognition
Market trends and adviser sentiment
Provider, platform and distribution trends
Key facts
A snapshot of Panacea Adviser
- Founded in 2006 by Derek Bradley
- Community of 18,600+ UK financial professionals
- Community spans financial advisers, wealth & investment advisers, paraplanners, wealth managers, DFMs and mortgage advisers
- Over 35 partner firms use Panacea to share their content
- 2.5 million+ Bento bulletin placements delivered annually to the adviser community
- Community reflects a significant proportion of on-platform new business activity
- Partnerships with 35+ asset managers, platforms and protection providers
- Delivers three adviser bulletins per week
- Average email open rate of c.28%
- 49,000+ unique clicks generated from email engagement (2025)
- Real-time partner reporting with engagement and lead tracking
Media enquiries
Press contacts and spokespeople
Founder and CEO
Derek Bradley
For comment on industry structure, regulation, adviser issues and how the market has evolved over time.
Chief Operating Officer
Sarah Paul
For comment on adviser engagement, marketing strategy, provider communication and broader distribution themes.
Recent coverage
Panacea in the media in 2026
Providers’ tech presumptions about older clients are ‘unwarranted’
The presumption by providers that older people have, and want, “devices” is “unwarranted”, according to FT Adviser readers.
‘Age is an issue of mind over matter; if you don’t mind; it doesn’t matter’
In my 40 years plus working in financial services I have seen regulation over the first 20 years by the alphabet soup of Lautro, Fimbra, the PIA, FSA and, now, the FCA.
Providers ‘fail at first encounter’ with older customers
The founder of an advice firm has raised concerns providers are not committed to supporting older customers.
What UK financial policymakers must learn from Australia’s fail
Commentary on lessons for the UK advice market and the wider regulatory direction of travel.
Advisers question FCA turning its attention to trail commission
Industry reaction and perspective on how advisers are viewing this area of regulatory focus.
To MPS, or not to MPS: that is the question many advisers are asking
Insight into how advisers are approaching investment structure, suitability and client outcomes.
Press resources
Supporting information available on request
Company overview
A concise summary of Panacea Adviser, our role and the audience we serve.