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Panacea Guides

Practical guides for adviser firms

A library of practical guides to help advisers embrace AI, improve marketing and grow stronger businesses.

Guide library

From AI and marketing to recruitment and business growth, our practical guides are designed to help adviser firms tackle everyday challenges. Our library is continually expanding, so check back regularly for new resources.

16 June 2026 Panacea Guide

A Practical Guide to Marketing for Adviser Firms

Practical ideas and guidance to help adviser firms think more clearly about marketing, positioning and communication.

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10 March 2026 Panacea Guide

AI in Advice: A Practical Guide

A practical guide to using AI in advice, covering opportunities, risks and the considerations advisers need to keep in mind.

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6 January 2026 Panacea Guide

HR for Adviser Firms

Practical support for small and medium adviser firms covering core people, process and policy considerations.

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