Menu protection from the heart

We put protecting income at the heart of our menu plan, making it easy for you to recommend the LV= Flexible Protection Plan to your clients. 

Our menu plan includes a comprehensive package of products with flexible options, allowing you to tailor the plan to their protection needs. The LV= Flexible Protection Plan includes our Income Protection solutionsLife and Critical Illness coverLife insurance and Family Income Benefit.

Award-winning Income Protection is included within the menu plan, with built-in features to protect your clients against more. Parent and child cover provides parents with added peace of mind, by paying out a lump sum if your client’s child is diagnosed with a listed serious illness. 

Business Protection

A range of high-quality and flexible Business Protection options including Executive Income Protection and Relevant Life Cover to help you offer the best solution to your clients. Plus, they’ll have access to LV= Business Care for expert legal, tax and VAT guidance for the policyholder.

Resources

Supporting your clients from day 1

Resources to support your protection conversations

Reaching Resilience

Reaching Resilience is our consumer research report packed with protection insights to power more impactful conversations with your clients. 

Read it now

Real stories hub

Includes real stories to help you demonstrate the difference protection can make following a life-changing event.

Visit the hub

Tools and calculators

Our range of tools and calculators can help to support your protection conversations, including our Risk Reality Calculator.

Try them here

CPD protection webinars

We run a regular series of CPD protection webinars designed to support you with product knowledge, topical insights, and sales skills.

Sign up to upcoming webinars

 

Recent insight from LV= Protection

18 June 2026 1 minute read

Making protection personal to every client

In the same way your protection recommendations are unique to every client, your conversations shouldn’t be a one-size fits all either. Explore how to make protection conversations more personal, with insights from their Reaching Resilience research into different client types’ needs including first-time buyers, parents and the self-employed.

18 June 2026 1 minute read

Roadmap to recovery

LV’s client-friendly Roadmap to Recovery guide shows the difference Income Protection can make if injury or illness prevents someone from working. It highlights the financial and emotional impact of recovery with and without Income Protection, helping bring the value of cover to life.

18 June 2026 1 minute read

LV= Protection conversation starters

Turn insight into action with LV’s protection conversation starter guide. Drawing on findings from their Reaching Resilience research, find key prompts and questions you can bring into your client meetings to turn the conversation towards protection.

18 June 2026 1 minute read

CPD protection webinars from LV=

LV= offers a range of sessions that can help you with your protection business. Whether that’s brushing up on product knowledge, exploring skills and techniques or keeping updated with the industry.

Forthcoming events

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