Your actionable guide to positioning protection
Explore practical insights to support your client conversations and help clients understand the role of protection in building financial resilience.
Menu protection from the heart
We put protecting income at the heart of our menu plan, making it easy for you to recommend the LV= Flexible Protection Plan to your clients.
Our menu plan includes a comprehensive package of products with flexible options, allowing you to tailor the plan to their protection needs. The LV= Flexible Protection Plan includes our Income Protection solutions, Life and Critical Illness cover, Life insurance and Family Income Benefit.
Award-winning Income Protection is included within the menu plan, with built-in features to protect your clients against more. Parent and child cover provides parents with added peace of mind, by paying out a lump sum if your client’s child is diagnosed with a listed serious illness.
Business Protection
A range of high-quality and flexible Business Protection options including Executive Income Protection and Relevant Life Cover to help you offer the best solution to your clients. Plus, they’ll have access to LV= Business Care for expert legal, tax and VAT guidance for the policyholder.
Resources
Supporting your clients from day 1
Resources to support your protection conversations
Reaching Resilience
Reaching Resilience is our consumer research report packed with protection insights to power more impactful conversations with your clients.
Real stories hub
Includes real stories to help you demonstrate the difference protection can make following a life-changing event.
Tools and calculators
Our range of tools and calculators can help to support your protection conversations, including our Risk Reality Calculator.
CPD protection webinars
We run a regular series of CPD protection webinars designed to support you with product knowledge, topical insights, and sales skills.
Recent insight from LV= Protection
Income Protection that goes beyond the claim
Discover how built-in features can offer your clients greater peace of mind and more opportunities to benefit from their protection policies, even if they never need to make a full claim.
Bringing life to protection
Hear first-hand from Jennie Gow, Formula 1 pitlane reporter, about her experience of having a stroke and how Income Protection supported her and her family at a difficult time.
How many of your clients have income gaps that aren’t fully covered?
From child maintenance payments to everyday bills, these are real costs that life cover doesn’t always address. Family Income Benefit is affordable protection tailored to monthly outgoings, helping to maintain your client’s and their family’s lifestyle when the worst happens.
Strategies for effective communication between paraplanners and advisers
When communication between paraplanners and advisers is weak, the impact shows up quickly in delays, avoidable rework, underwriting problems and files that are harder to stand over. Discover effective strategies to enhance adviser and paraplanner communication.
How to build protection into a holistic advice process
Holistic financial advice is about looking at the bigger picture: where a client is today, where they want to be in the future and what could prevent them from getting there. Protection plays a pivotal role in the holistic advice process.
Fuel for Life: Bringing protection into remortgage conversations
LV’s latest issue of Fuel for Life focuses on protection in remortgage conversations. With expert insight on maximising protection opportunities in today’s mortgage climate, alongside practical tools and resources to help you navigate more complex protection conversations with confidence.
CPD protection webinars from LV=
LV= offers a range of sessions that can help you with your protection business. Whether that’s brushing up on product knowledge, exploring skills and techniques or keeping updated with the industry.
Making protection personal to every client
In the same way your protection recommendations are unique to every client, your conversations shouldn’t be a one-size fits all either. Explore how to make protection conversations more personal, with insights from their Reaching Resilience research into different client types’ needs including first-time buyers, parents and the self-employed.
Roadmap to recovery
LV’s client-friendly Roadmap to Recovery guide shows the difference Income Protection can make if injury or illness prevents someone from working. It highlights the financial and emotional impact of recovery with and without Income Protection, helping bring the value of cover to life.
LV= Protection conversation starters
Turn insight into action with LV’s protection conversation starter guide. Drawing on findings from their Reaching Resilience research, find key prompts and questions you can bring into your client meetings to turn the conversation towards protection.
CPD protection webinars from LV=
LV= offers a range of sessions that can help you with your protection business. Whether that’s brushing up on product knowledge, exploring skills and techniques or keeping updated with the industry.
10 signs your client needs income protection
Our income is the foundation that keeps everything else standing – mortgage or rent payments, household bills and everyday living costs. But what would happen if that income stopped due to illness or injury? For many, the impact could be devastating. There are timely triggers that present the opportunity to raise the conversation of income protection with your client.
The average worker supports 3 people with their income
Latest research from protection provider LV= explores financial resilience amongst the working population, examining what they’d turn to in the event of an income shock and how this compares to protection.
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