Industry news and views from Panacea and our partners.
Social Media_
LifeTalk - Have you ever wondered if it's possible to attract Investment and Pensions business via LinkedIn?
Most IFAs and financial advisers have a profile page on LinkedIn, but very few know what to do with it - let alone know how to use it to attract new clients.
HubSpot: Scrambling to keep up with social media changes?
It can be hard to keep up with the changes in social media. In 2013 alone, Twitter bought Vine, Facebook introduced hashtags, and LinkedIn began using sponsored updates.
Aegon: Why advisers will use social media
Were in the midst of a second industrial revolution. UK financial advisers are finally waking up to the fact that if they ignore this, they may go the way of Comet, Jessops, HMV and all other organisations who failed to grasp the challenges and exploit the opportunities faced by our changing world.
BNY Mellon: Adviser Knowhow - How to make money from social media
Social media is not just a box ticking exercise, but can legitimately bring in clients as well as strengthen and even make your brand.
Picking a social media outlet
Continuing with the comprehensive FTAdviser guide (with supporting material from ourselves, Karen Barrett, chief executive of Unbiased; Stephen Gazard, managing director of Sesame Bankhall Group; Helen Turner, distribution and development director of Tenet; and Nina Stenning, head of marketing communications at Openwork) tackles what are the regulatory requirements for your business when using social media
Pros and cons of using social media
Continuing with the comprehensive FTAdviser guide (with supporting material from ourselves, Karen Barrett, chief executive of Unbiased; Stephen Gazard, managing director of Sesame Bankhall Group; Helen Turner, distribution and development director of Tenet; and Nina Stenning, head of marketing communications at Openwork)
Social is as social does
These days if you believe it is good to talk and want to quickly find a service then you will turn to the worldwide web.