Derek BradleyDerek Bradley, CEO
Derek Bradley is the founder and CEO of Panacea.

After an early career at Lloyd’s of London, he went on to learn about the importance of customer service, working for BOAC, the forerunner of British Airways, something further reinforced during his time as a broker consultant at Scottish Equitable.

Derek went on to set up his own successful IFA business which he ran for 18 years before selling it in late 2006.

Derek spotted an altruistic opportunity to provide a better service to directly authorised IFAs and in 2007 Panacea was born. As Steve Jobs said "Creativity is just connecting things. When you ask creative people how they did it they often feel guilty because they didn't really do it, they just saw something, it seemed obvious to them after a while. Panacea seems so obvious.

Born: Southend on Sea
Lives: Berkshire
Likes: Swimming, Sailing, Skiing, Cycling, being creative, standing up for those who have no voice, reading and writing
Dislikes: The words ‘no’ and ‘can’t’!
Books:  History and biographies
Film: Apocalypse Now
Album: Tom Petty & The Heartbreakers Anthology
Career ambition- Create a legacy for the industry with Panacea
Life ambition- To keep healthy and creative


Sarah PaulSarah Paul, Marketing Director
Sarah is responsible for the development and implementation of the marketing and communications strategy for Panacea and its eBusiness proposition. 

She joined Panacea from MetLife where she was Marketing Manager. During her 15 years’ within the financial services industry, she has also held marketing and eBusiness roles at Hartford Life Limited, RBS Insurance and Merrill Lynch.

Born: London
Lives: Essex
Likes: Gardening, travelling, walking my two Labradors and list writing!
Dislikes: Rudeness, rules without logic, inconsistency, cucumber
Books:  Biographies and anything by Paulo Coelho
Film: Shawshank Redemption or The Usual Suspects
Album: Forty Licks by Rolling Stones or Innocent Man by Billy Joel
Career ambition: To grow the Panacea brand to become the website of choice of directly regulated advisers
Life ambition: To visit as much of the planet as possible


James BradleyJames Bradley, Communications Director

James is responsible for managing the day to day relationships with our partner firms as well as working on updating partner site content and bulletin publishing.

He joined Panacea from Microsoft where he was a European Financial Analyst.  Prior to that he has held similar positions with Hewlett Packard, Sony, and Mercedes Benz. His experience gained in the IT industry is being put to good use as Panacea grows.

Born: Berkshire
Lives: Berkshire
Likes: Swimming, cycling
Dislikes: Eggs
Books:  Autobiographies and books to expand my knowledge
Film: Apollo 13, Forrest Gump
Album: Paul Simon Gracelands
Career ambition: To make Panacea the number one "go to" site for financial advisers, paraplanners and partners companies for industry insight, news and services
Life ambition: Have good health and travel to interesting places


Faith LiversedgeFaith Liversedge, Panacea Marketing

Faith is an experienced communicator with a wealth of knowledge and understanding of the adviser profession.

She was Marketing Manager at Nucleus for 5 years, creating innovative and award-winning campaigns. Before that she worked for Standard Life, Prudential and Royal London.

In 2017 she set up her own consultancy to help forward-thinking financial advisers and planners to become more profitable through websites, communications and other laser-focused marketing techniques.

Born: Bournemouth
Lives: Edinburgh
Likes: Dachshunds, yoga, sweets
Dislikes: Rudeness, spiders, red onion
Books: A Room with A View, Great Apes, Building a Story Brand
Film: Four Weddings and a Funeral
Album: Duran Duran Greatest Hits
Career ambition: To help Panacea advisers adopt marketing techniques that will help them to develop their businesses a create a proposition they love.
Life ambition: To always feel inspired and creative and to be able to have new ideas, and to be healthy.


Luke WelhamLuke Welham, Panacea Recruitment

Luke is an experienced financial services recruitment professional. A background in LLB law and legal costs before a move into corporate governance recruitment. Proven background in delivering on all aspects of risk management, regulatory compliance, wealth & financial planning and change management. Luke has partnered with a range of financial services organisations and provides a consultative service to all clients and candidates.

Born: Harrow, London
Lives: Rickmansworth, London
LikesMusic, Golf, Football, Exercise and home improvements!
DislikesSoy sauce and Danny Dyer
BooksThe Chimp Paradox, Harry Potter
FilmHome Alone
AlbumUrban Hymns, The Verve
Career ambitionBuild a business and be a go-to in the market
Life ambitionEnjoy the journey

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