Meet The Team_

Derek Bradley is the founder and CEO of Panacea Adviser.
After an early career at Lloyd’s of London, he went on to learn about the importance of customer service, working for BOAC, the forerunner of British Airways, something further reinforced during his time as a broker consultant at Scottish Equitable.
Derek went on to set up his own successful IFA business which he ran for 18 years before selling it in 2006 and setting up Panacea as a digital community to bridge the information gap that was lacking at the time between Direct Authorised Advisers and Product Providers.
Born: Southend on Sea
Lives: Berkshire
Likes: Swimming, Sailing, Skiing, Cycling, being creative, standing up for those who have no voice, reading and writing
Dislikes: The words ‘no’ and ‘can’t’!
Books: History and biographies
Film: Apocalypse Now
Album: Tom Petty & The Heartbreakers Anthology
Career ambition- Create a legacy for the industry with Panacea
Life ambition- To keep healthy and creative
Since 2011 Sarah has been responsible for the development and implementation of Panacea's marketing, communications strategy and its eBusiness proposition. Sarah was promoted to the role of Chief Operating Officer in August 2023 and has primary responsibility for managing and handling the daily business and sales operations.
Previously she held marketing roles at MetLife, Hartford Life, RBS Insurance and Merrill Lynch.
Born: London
Lives: Essex
Likes: Gardening, travelling, walking my two Labradors and list writing!
Dislikes: Rudeness, rules without logic, inconsistency, cucumber
Books: Biographies
Film: Shawshank Redemption or The Usual Suspects
Album: Tapestry by Carole King, any Beatles Album & The Chronic by Dr. Dre to name but a few!
Career ambition: To grow the Panacea brand to become the website of choice of directly regulated advisers
Life ambition: To visit as much of the planet as possible

James is responsible for managing the day to day relationships with our partner firms as well as working on updating partner site content and bulletin publishing.
He joined Panacea in 2011 from Microsoft where he was a European Financial Analyst. Prior to that he has held similar positions with Hewlett Packard, Sony, and Mercedes Benz. His experience gained in the IT industry is being put to good use as Panacea grows.
Born: Berkshire
Lives: Berkshire
Likes: Swimming, cycling
Dislikes: Eggs
Books: Autobiographies and books to expand my knowledge
Film: Apollo 13, Forrest Gump
Album: Paul Simon Gracelands
Career ambition: To make Panacea the number one "go to" site for financial advisers, paraplanners and partners companies for industry insight, news and services
Life ambition: Have good health and travel to interesting places

Chris joined the Panacea team in February 2018 to focus on enhancing Panacea’s data expertise and capabilities.
After a long career of over 30 years with Legal & General Group with numerous senior roles in Sales, Marketing and Planning.
Chris moved to Equifax in 2014 to extend his data knowledge, assisting Panacea along the way. In January 2019 Chris focussed on Panacea on a Consultancy role after leaving Equifax in December 2018.
Since then Chris has extended our data capabilities that we are able to provide to our Partners, with particular focus on the changes to data during the transition of the Senior Managers & Certification Regime.
In his spare time Chris is Trustee & Treasurer of Village Rwanda UK, a Charity working in a poor sector in rural South West Rwanda, whose mission is to provide Early Years education, promote basic community healthcare and support villagers in developing business ideas to generate sustainable incomes to become self sufficient.
Born: Penrith
Lives: Macclesfield Cheshire
Likes: Sailing, Skiing, Cycling, being creative, standing up for those who have no voice, reading and writing
Dislikes: The words ‘no’ and ‘can't’!
Books: Steve Jobs
Film: The Irishman
Album: Marvin Gaye - What's Going On
Career ambition- to totally master Microsoft Excel before a robotic computer does it instead
Life ambition- To keep healthy and enjoy the Grandchildren growing up