22nd October 2013

Picking a social media outlet

Continuing with the comprehensive FTAdviser guide (with supporting material from ourselves, Karen Barrett, chief executive of Unbiased; Stephen Gazard, managing director of Sesame Bankhall Group; Helen Turner, distribution and development director of Tenet; and Nina Stenning, head of marketing communications at Openwork) tackles what are the regulatory requirements for your business when using social media, what type of messages you should be making, gives examples of social media usage policies and explains the potential benefits and pitfalls of pushing yourself online.

For business-to-business promotion, Derek Bradley, chief executive of Panacea Adviser, says LinkedIn or Twitter would be the preferred medium, while Facebook or Twitter were the most popular routes to market for business-to-consumer activity.

Here is a link to part three, Picking a social media outlet

 

Social Media

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