74% of investors are using or considering AI tools – yet 96% of advised clients still value ongoing human advice. M&G’s latest Investor Compass article explores why, as information becomes abundant, the real value of advice lies in interpretation, judgement, and reassurance.
As information becomes abundant, the value of advice increasingly lies in interpretation, judgement and reassurance.
- 74% of investors are using, or considering using, AI tools – but only 6% treat it as their primary source of information, so AI is supplementing advice, not replacing it.
- 96% of advised clients say ongoing human advice remains important to them, even as digital tools become more accessible.
- Advisers’ top concern with AI (61%) is over-reliance at the expense of human judgement – precisely the nuance clients say they value most.
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