About Panacea Adviser
Who we are &
what we do
For over 20 years, Panacea Adviser has helped advice firms stay informed and save time through one trusted digital hub.
Who we are
Built for advisers and shaped by experience
For over 20 years, Panacea Adviser has supported financial advice firms by bringing together practical insight, tools and industry commentary in one place.
We help 18,800+ advisers, paraplanners, wealth managers and DFMs access relevant, high-quality content from across the market without having to search through multiple emails, portals or provider sites. By curating insight from 35+ product providers, asset managers and support services, Panacea makes it easier to stay informed, save time and focus on delivering better client outcomes.
How we help advisers stay informed and save time
Curated Bento Bulletins
Our community receives curated Bento Bulletins three times a week, bringing together the most useful insight from across the industry.
Save time
Everything is brought together in one place, reducing the need to search across multiple emails, portals or providers.
Technical and regulatory insight
Access technical guidance, regulatory updates, tools and events in one place.
Stay informed
Keep up with industry change, regulation and events in a format that is easier to consume and apply.
Free access
The service is free for FCA-regulated adviser firms, with no paywalls or subscriptions.
Support real advice work
The focus is always on making information easier to consume and apply — whether that’s supporting client conversations, keeping up with change, or running a more effective advice business.
Benchmarking insight
Built specifically for UK financial advisers, the system tracks on-platform activity across investments, bonds, ISAs, unit trusts and SIPPs.
Understand your position
See how your firm compares within your local and regional market, with context on performance using data not available elsewhere.
Adviser feedback and insight
We regularly listen to advisers through surveys, feedback and ongoing engagement to better understand what firms are experiencing, where support is needed and which issues are having the greatest impact in practice.
A stronger adviser voice
This helps Panacea raise awareness of the issues affecting firms with the FCA, FOS and FSCS, while supporting a stronger, more informed and better-represented profession.
The scale and reach behind Panacea
Meet the team
The people behind Panacea
Experience that shapes what we do
Our leadership team brings together over 100 years of combined experience across financial advice, distribution, marketing and data. That experience underpins the practical, real-world focus of Panacea, ensuring the insight and support we provide is grounded in how advisers actually work, not just theory.
Founder and CEO
Derek Bradley
Derek founded Panacea Adviser in 2006 after running his own successful IFA business for 18 years. His experience as an adviser shaped Panacea’s purpose: helping bridge the information gap between directly authorised firms and product providers, and creating a stronger voice for advisers across the industry.
Chief Operating Officer
Sarah Paul
Sarah joined Panacea in 2011 and leads the business’s commercial, marketing and operational development. She brings almost 30 years of experience in financial services, with a background in product provider marketing and digital strategy, and has played a central role in shaping Panacea’s growth and overall proposition.
Communications Director
James Bradley
James manages the relationships with our partner firms and supports content publishing. He brings experience from financial analysis and the technology sector, helping ensure Panacea’s content remains relevant and aligned with adviser needs, while supporting consistent delivery across the platform.
Head of Data and Analytics
Chris Park
Chris leads Panacea’s data and analytics capability, strengthening our insight and reporting. He brings over 40 years of experience in financial services, having held senior roles across sales, marketing and planning, and plays a key role in shaping Panacea’s data-led insight and partner reporting.
Testimonials
What advisers and partners say about us
Derek has been an excellent contact for FTAdviser and Financial Adviser. He has provided comments, written opinions, contributed to educational pieces and penned lengthy features on all aspects of an adviser’s business. He has been an advocate for fairer and more proportionate regulation.
The team at Panacea are a true extension of our marketing team… providing valuable insight into what the market wants to consume.
We base a lot of our content on your news stories and think you’re a great brand for IFAs to know and use.