Shidashi
Drivers for firms getting involved with the Panacea community are many and varied but the key one’s sit around CUTTING THROUGH THE “NOISE” and create and promote brand awareness, new fund launches, road shows, training and consumer facing digital adviser assistance.
Experience has shown that to find a consistent, quality driven digital medium that does all of this is not easy.
In last month’s first edition of Shidashi, we explained a little more what it is and why we have created it.
We have been working with some 40 plus Financial Services firms, some for the first time this year, most for many years and in the case of yourselves, we feel that the time has come to try and find a way to work that bit closer.
We are able to slice and dice our Touchstone verified database to enable you to focus your key messages, we know who our adviser members are, where they are, what levels and types of business they do and even what platforms they use.
The late Steve Jobs said about Apple “everyone has the sense that right now is one of those moments when we are influencing the future”.
With the financial services industry facing so many challenges, mostly by way of regulation and the need to reduce the costs of acquisition, Panacea is uniquely placed in influencing advisers and helping you promote your business in a very cost effective, resource ‘lite’ way.
This latest ‘Shidashi’ bulletin will assist you in understanding what is trending, how the community is reacting to our communications and importantly providing an opportunity to see what your peers are doing and how they communicate with our community.