18th June 2014

Getting onboard with Social Media

Following our successful social media event at the beginning of June, Panacea have launched two new initiatives to further assist the advisory community with their social media needs.

Step One – Download the Free Panacea Social Media Guide

The Panacea Social Media Guide will assist advisers in understanding the benefits of social media and how to use it effectively. 

The Guide entitled ‘Using Social Media Successfully', will: 

• Reinforce why it is so important to be involved in social media,
• Detail the potential benefits for your business.
• Provide assistance with compliance issues to be navigated.
• Navigate you through the process of developing and implementing a social media strategy.
• Show how to generate content in order to improve interactivity.

The Guide aims to de-mystify the use of social media and provide practical support and advice in order that you can deliver compelling, compliant content to ensure your social media strategy is hitting its targets.

Download the free guide here.

Step Two – Advisertech Access 

Panacea is delighted to have teamed up with Pete Matthew to offer our community easy access to the Advisertech website. Advisertech can provide you with further clarity around which social media platforms to use and how best to use them.

For only £35 per month members of Advisertech learn about the subject via four main lessons:

• Inside Track – a look over Pete’s shoulder as he demonstrates his workflow, the tools he uses and the techniques he employs to create content.
• Video Masterclass – Pete interviews leading experts in specific online marketing or social media use.
• Tools and Resources – Pete reviews the best tools for each job involved in producing compelling online content or spreading the word via social media.
• Live Q&A Call – Once a month Pete hosts a live conference call where members can submit questions in advance or ask them live on the call, receiving Pete’s input. 

Visit the Advisertech page for more information.

Every business needs to consider how they'll be involved in this dialogue and how they'll harness it to maximum effect and we believe this two-step process will help advisers enormously - not just those that haven’t started their social media journey yet, but those that are still ‘dipping their toe in’.

Social Media