23rd May 2011
Prudential: Do Multi-Asset Funds provide the solution?

Do Multi-Asset Funds provide the solution?
Providing an investment option that meets the requirements of the FSA, creates a profitable advice model and delivers the returns the client expects can be a time consuming task for an adviser. As well as the resource pressures, there is also the possible business risk to providing a meaningful portfolio construction and management service for clients.
But are multi-asset funds a solution?
We believe that multi-asset funds can be a great way to invest. They can help reduce risk by giving investors access to a wide range of asset classes – often on a global scale. When managed by specialists, whose focus is on asset allocation, and by a company with global size and scale, they offer a level of day-to-day management and governance controls that can be very difficult to match.
Andy Brown, Director of Investment Funds for Prudential, discusses the rise in popularity of multi-asset funds in a recent FT Adviser Article ‘Multi-asset Funds: a balancing act’. The article also highlights the problems of adequate investment management and talks about the Prudential solution.
Launched in January 2010 and collectively known as the Prudential Dynamic Portfolios, this range of five multi-asset funds has been designed with Old Broad Street Research (a Morning Star company) to meet five distinct risk profiles: defensive, cautious, cautious growth, balanced and adventurous.
Prudential’s Dynamic Portfolios offer an investment solution which is designed to be incorporated within your own risk assessment and investment advice process giving you control, help with managing your risk, potentially reducing time and cutting costs.
For more information speak to your Prudential Account Manager or visit Pruadviser.
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