20th October 2010

Improvements to our products

We’re always keen to hear your ideas about the things we could improve. Based on your feedback, we have this week introduced some improvements to our products designed to improve the choice we can offer you and your clients.

Real Life Cover- You asked us to make this more flexible – so we have now introduced a 13 week deferred period option for the Income Protection element of our award winning Real Life Cover packaged product.

This makes Real Life Cover an even more competitive option for clients who need a comprehensive protection solution but for whom affordability is an issue. The comparison table below shows indicative premiums for a 35 year old male non-smoker in occupation class 1. All premiums are based on £150,000 sum assured and a 25 year term. You’ll immediately spot that the premiums for Real Life Cover with a 13 week deferred period are significantly less than for the 8 week deferred period.

We’ve included a comparison with Critical Illness cover to show just how competitively priced Real Life Cover is.

ProductPremium
Real Life Cover – 8 week deferred period Â£47.45
Real Life Cover – 13 week deferred period£36.88
Real Life Cover – 26 week deferred period£30.05
YourLife Plan Critical Illness with Term Assurance (with TPD included)£56.15

Multi Product Discounts

We’ve been delighted by the way you’ve responded to our introduction of multi-product discounts and as a result of your suggestions have now also introduced some further enhancements:

You can now activate covers at different times (without discounts).  You will be offered the choice on the activation screen of either activating all covers at the same time and having discounts applied, or activating covers at different times but without discounts being available on that application.

We have added further details about the multi product discount amount to the Statement of Terms and Cover Summary to make it easier for you to explain to the client and easier for them to understand.

Your feedback is extremely important to us. Please continue to share what we could do better and we will continue to improve the products we offer and the systems we build.

Thank you for your support.

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