29th October 2009

Unleash Advice Partnership invests in cutting edge client feedback tool

Unleash Advice Partnership, the IFA Network founded by Andy Adewale, ex co-founder of Mint Financial Services Ltd, has announced it has selected The Customer Feedback Centre from FinQS to streamline its client feedback programme and provide marketing support for its member partners.

Over the past 12 months Unleash has been reviewing the various ways client feedback can be gathered in an efficient, low input manner whilst attaching a high level of importance to how responses can be analysed to benefit not only the network operation from a compliance, advice quality and TCF perspective but also how it can be used to generate new business opportunities for its Adviser Partners.

Key to Unleash's decision was the web based solution's ability to map all email or paper responses against one or more of the TCF outcomes for ease of interpretation and regulatory reporting. More importantly the solution's unique ability to channel positive feedback through social networking sites like Twitter, Facebook and LinkedIn, was seen as a productive way to build trust and reputation for Unleash advisers in a time where confidence in the financial services sector is at an all time low.

Andy Adewale, Unleash CEO commented: " Gathering client feedback is one of the most effective ways of measuring the quality of advice whilst mitigating any associated risk as any potential complaints can be identified early and timely remedial action taken and documented. We wanted to implement a technology based solution which was quick to set up and took the onus away from my team so they can concentrate on what matters, the results. If you are putting in the effort to gather client feedback, the output should be much more than a tick box exercise for the regulator and positive feedback should be filtered back to advisers in the form of referrals, testimonials and staff motivation. TCF Centre achieves all this through a very slick process".

Sim Sangha, Sales Director added: "We are really pleased Unleash has selected FinQS to support their TCF and marketing initiative. There is no better endorsement for our solution than to be working in partnership with a quality fast growing network such as Unleash".