13th February 2009

Smell the Coffee

Good communication between providers and IFAs is essential for the financial health of the industry and of consumers.

Panacea is the only financial services community portal whose sole aim is to ensure that the much neglected world of the small, directly regulated IFA firm is re-entered, understood by and fairly resourced once again by product providers for mutual benefit.

By creating awareness of, and providing easy access to, the very best of product provider firms web-based education, training, intelligence, business support and promotion material- in real time and importantly all in one place, the communication is restored.

As it is web based content, and more often than not easily and already available to networks and nationals, this is achieved at very low cost.

Panacea enables participating firms to work with the community and its members to propagate relationships, develop ideas and strategies for mutual commercial benefit.

Panacea is the only web based portal set up to carry out this function; it is and has been shaped and designed by supporting firms and our IFA members working together.

But, we want to see more providers involved for your benefit. To do this we need your help to get them involved and “smell the coffee”.

We have been extremely pleased with the vision and support shown by our current providers in difficult times for the industry. We have also been quite disappointed that some major names continue to cite “lack of resource” as a reason why they are not currently involved, yet these same firms continue to put six figure sums into networks at your expense.

Either they want your business or they don’t, but to get it they need to show an enthusiasm for your business and an understanding of your problems, just like our current supporters.

Therefore please e mail us at help@panaceaadviser.com or go to the forum to let us know which firms you would like to see involved, the more feedback we get, the more we are likely to get that coffee smelt.