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21st July 2026

A closer look at what's really inside your multi-asset funds

An independent whitepaper from Verve takes a closer look at what really sits inside today's multi-asset funds – exploring concentration risk, private markets exposure and portfolio resilience. Includes five practical prompts to help you review your client portfolios with confidence. 

Adviser preferences have evolved. Over time, we’ve seen a clear shift away from building portfolios towards single multi-asset solutions – typically aligned to risk profiling tools. More recently, some firms have taken a more active role in shaping portfolios, either bringing investment design back in-house or working closely with external partners.

Whatever the approach, multi-asset funds now play a central role in client portfolios. Historically, PruFund has often been viewed as a specialist option, used in specific scenarios rather than as part of the core investment mix. But is that perception fair?

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