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22nd June 2026

The hidden cost of sitting on the sidelines

When markets fall sharply, moving to cash feels like the best option. But the evidence tells a different story.

Analysis of global equity markets from 1995 to 2025 shows that a £10,000 investment left fully invested would have grown to approximately £120,000 - an annualised return of 8.7%. Miss just the 30 best trading days over that period, and the same investment is worth around £33,000. That's the cost of trying to time the market.

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