11th May 2023

The secret of successful selling

I first met Jamie Smart nearly twenty years ago and have seen him build two successful businesses and author some excellent books and programmes.

His book, ‘Clarity‘ is a best-seller and I recommend it.

I was re-reading my copy a few days ago and his section on ‘The secret of successful selling‘ caught my attention. He is revealing something that is absolutely fundamental yet really easy to miss. He writes:

‘Every successful sales person knows that the single most influential factor in closing a deal is the client’s experience during the sales process. And what’s the biggest factor that influences the clients experience?

Business Development, John Dashfield, Dashfield Coaching & Development Ltd, Paraplanning

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