17th March 2022
Cura: Practical Protection Podcast - S5 Ep 9 Public Relations
Hi everyone. Matt Rann joined me for the last episode of the Practical Protection Podcast, where we discussed eating disorders. We went through some statistics surrounding eating disorders, as well as a case study of a client who had experienced eating disorders, and the insurance terms they were offered.
This week I am joined by regular co-host Roy McLoughlin, and special guest Kevin Carr from Carr Consulting. Kevin has worked in the finance world for many years. Initially advising on mortgages at Nationwide, he then went on to be an adviser at LifeSearch, which quickly saw his role develop to include PR work too.
Kevin found that being featured in the press would result in clients ringing up wanting to talk to him for advice. PR isn’t just about the press though, there are many ways in which PR can help you and your business.
Marketing is part of PR, so although you might not think you’re doing much, you’re probably doing more than you think.
We also discuss awards. Awards can be great, they can get your name out there, can look great on social media and sometimes get insurers to take you more seriously too.
The next episode will focus on testicular cancer and I will be joined again by Matt Rann, to talk about testicular cancer in relation to protection insurance and underwriting.
If you would like to learn more about how to arrange protection insurance, take a look at my new Protection Insurance in Practice course here.
If you’re listening to this as part of your work, you can claim a CPD certificate. These are now accredited by CPD UK, through our sponsor Octo Members.
Once you have listened to the episode, don’t forget to claim your certificate here:
https://practical-protection.co.uk/claim-your-cpd/
You may find that your work systems are not keen on the CPD form (it’s a google form). Please don’t worry if that is the case. Contact me on social media or through the website and I will be able to issue the certificate directly to you.
Kathryn Knowles, Managing Director, Cura Financial Services Ltd