17th May 2018

Key Partnerships announced as latest provider partner for Panacea Adviser

London, 18th May 2018– Panacea Adviser (Panacea), the online community and resource for financial advisers and paraplanners, has today announced that equity release referral service, Key Partnerships has joined its growing roster of provider partners.

Key Partnerships provides an equity release referral service through the UK’s No.1 equity release specialist, Key Retirement.  Key Partnerships tailors its service to the needs of its partners, to provide more options for their clients that are in or approaching retirement.

As the equity release market continues to grow, Key Partnerships offers a way for those advisers who  don’t have the tools, permission or the time, to refer their clients – safe in the knowledge they will be supported by industry specialists.

As Panacea’s latest partner, Key Partnerships will focus on equity release opportunities and understanding estate planning via webcasts, thought-leadership and insights, to help advisers keep up to date with the latest developments in the equity release market.

Derek Bradley, CEO of Panacea Adviser, said: “At Panacea Adviser, we’re focused on giving advisers access to the best materials and content to support their businesses. Partnering with a specialist firm like Key Partnerships ensures that we offer advisers as broad a view of the market and we are delighted to welcome them as our latest provider partner.”

Jason Ruse, Head of Key Partnerships, said: “We are delighted to join Panacea Adviser as their latest partner.  With the equity release market going from strength to strength, we are finding an increasing number of advisers who want to refer their clients to a specialist adviser who can provide them with the level of service and advice they expect.  Working with Panacea means we are able to reach more advisers and help more customers benefit from the equity within their properties.”

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