End-to-end marketing engagement campaigns
Panacea is excited to introduce end-to-end marketing engagement campaigns to our partners.
What does this include?
- Understanding campaign objectives
- Setting a strategy – who, what, why, when & how
- Determining opportunities available with Panacea
- Applying tactics via segmentation
- Reporting outcomes
- Funneling new business opportunities
Understanding Campaign Objectives
- What are you hoping to achieve from this campaign?
Setting a strategy
- Who is the target audience?
- What assets are being created?
- Why are they being developed – desired outcomes?
- When is the campaign running from and to?
- How can I use Panacea opportunities to achieve objectives?
Determining opportunities available with Panacea
- Grass Roots Research
- Brand reinforcement via cross-site online advertising
- Content marketing including:
- Content creation, including ‘Setting the record straight’ interview
- Horizontal marketing via article placement in ‘Bento’ email bulletins
- Vertical marketing via targeted email communications
- Webinars
- Social marketing (Twitter & LinkedIn)
- Personalised, customised landing pages
- Event promotion
Applying tactics via segmentation
Targeted email communication can be:
- Geographic - based on where the individual is
- Demographic – based on who the individual is
- Behavioral – based on the articles the individual has read or business being written at firm level
Reporting outcomes
- Qualitative & quantitative research as required
- Measurement & reporting of various campaign elements
- Analysis document
Funneling new business opportunities
- Targeting potential leads to track and seek opportunities
- Leads can be integrated into CRM platform such as Salesforce
- Leads become opportunities for new business
- This can then be measured against marketing spend
- This can then be measured against marketing spend
Costs
This would be bespoke based on:
- Any research required
- Building a strategy
- Anything over what is included within your package
- CRM API if required
We can also provide costs for just CRM API.
For more information and to discuss this further please speak to Sarah on 07725 482150 or sarahpaul@panaceaadviser.com