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Why are milk and bread at the back of the shop!

Business development video for Financial Advisers and Paraplanners

24 May 2017

Why are milk and bread at the back of the shop!

Behavioural Finance for beginners.

Behavioral finance is really common sense and anyone who says otherwise is either trying to mystify the public or they don’t understand the topic. 

Everyone involved in business needs to be aware of the science of consumer behavior and use it to develop a client proposition that is attractive and profitable.

This short video looks at six consumer types and techniques we can all use to reach them. 

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