Bento Bulletin

Being a powerful influencer is a vital aspect of your role with clients and yet it is something that advisers can be uncomfortable with.

In part 1 of this article we looked at the first of 3 common symptoms of feeling under pressure and what is really behind clients having a great experience of you.

Being an effective influencer and confidently selling your services are essential skills if you want to build a thriving practice based upon getting great results for your clients.

And yet it seems that many advisers feel uncomfortable and lack confidence in this area.

For instance, they may feel under pressure, fear rejection or have negative thoughts and feelings about selling and asking people to act.

As a profession, we love our surveys.  Product providers, networks, the media and even your trade associations are regularly asking you what you think of the world in which you operate in.

The responses are then poured over, scrutinized, rehashed and presented in whatever form best suits those that carried out the survey.

Last time I discussed why it’s worth the effort to be social and the need to treat social media as just part of your marketing effort. Every business that wants to maximise its marketing efforts and spend has a marketing plan, so why not have a social media plan?

In 2016

• 71% of advisers felt FOS adjudications are unfair?
• 69% of advisers felt adjudicators help create complaints where no complaint existed?
• 85% of advisers felt FOS rules place an adviser or firm in a 'guilty until proven innocent’ position from outset?

Donald Trump promised to “make America great again” during his election campaign. His presidency has proved controversial and most recently trade hostilities have broken out after his administration pressed ahead with tariffs on steel and aluminium imports. Other countries have drawn up lists of US products targeted for retaliation.

The subject of Behavioural Finance has become more widely discussed and researched over the last decade and is one that a lot of people find confusing. It takes into consideration the effects of psychological, social, cognitive and emotional factors on the financial decisions made by individuals and what the impact of this behaviour can have in different situations. In short, how people behave with money and finance in general and the possible reasons for their behaviour.