How To Use Social Media In Financial Services

Financial Services companies across the globe have shied away from using Social Media due to the complexities of monitoring its use, directing complaints and inquiries effectively as well as ensuring that employees do not say the wrong thing to the wrong people, or worse, publicly.

Until recently the different programmes and systems needed were prohibitive for all but the largest of companies, but that has now changed. There is no need to be afraid of social media.

Those who embrace Social Media early will excel in both sales and regulatory compliance in the digital age. Don't get left behind! 

Social networking demographics are extremely attractive to all businesses but especially financial services companies, who until now have had major issues with using it. They recognise that social media is offering tremendous opportunities to grow market share and ultimately profits, as well as being the preferred method of communication by an increasing number.

The principles can apply to all businesses: Financial Services was selected as it is the most heavily regulated on advertising and product promotion.

Facebook which is by far the largest and most popular social network with roughly 33 million users as of late 2012 boasts nearly 84% of its users are between 18 and 64 and has 73% of its members earning more than £25,000.

Undoubtedly there is tremendous potential to use social media to extend the reach, relationships, brand awareness and affinity for banks and other financial services provider's brands with all generations that represent future and emerging customer segments.

B2B businesses who blogged just 16 to 20 times per month got 3 times more sales leads than those who didn't blog.

B2C businesses who blogged just 16 to 20 times per month got over 4 times more sales leads than those who didn't blog.

The main concern of all of the challenges is the need to stay compliant with new and emerging regulatory compliance and compounded with security requirements and developing robust corporate policy mandates surrounding social media.

This B2B businesses who blogged just 16 to 20 times per month got 3 times more sales leads than those who didn't blog. 

B2C businesses who blogged just 16 to 20 times per month got over 4 times more sales leads than those who didn't blog.

This How To Use Social Media in Financial ServicesEbook covers;

If you have stayed away from Social Media because you were afraid of the domestic regulations being onerous, or the foreign regulations impacting on your UK business because of the mediums used, you can now find out what, where, when and most importantly how you can use Social Media in Financial Services in this Ebook, How To Use Social Media in Financial Services ... Today!

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