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Financial Services Social Media event

Driving brand awareness

17 Jul 2012

Best-practice insights for driving brand awareness, enhancing customer engagement and managing compliance requirements.

A One-Day Conference, 18 September 2012, London


Using social media in the financial services industry is fraught with challenges, including a lack of regulatory guidance and often complex internal compliance procedures. Creating content that engages customers in these circumstances can be a difficult path to navigate.

However, in order for the financial services industry to repair and rebuild its reputation amongst the public, it is essential to get to grips with social media.

This conference is the only social media event designed exclusively for the financial services industry that is CPD accredited and features a regulatory update from the FSA. The day offers practical case studies from companies including Standard Chartered Bank, Scottish Life and the CME Group, as well as in-depth discussions and useful takeaways on the key issues affecting financial services social media.

Highlights for the day include: 

  • An overview of current regulatory requirements and key dos and don’ts for creating flexible compliance procedures
  • In-depth, best-practice case studies on what’s worked well and what hasn’t at some of the UK’s leading financial services companies
  • Practical tips for embedding social media across your institution
  • Case studies reviewing techniques and tools for measuring social media and proving ROI
  • Interactive discussion zones to share insights and experiences with your peers 

Read full details of the agenda and the speaker line-up. Plus if you book early you can save £200!

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