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HLP panel win for new protection entrant, Guardian

Protection news for Financial Advisers and Paraplanners

30 Apr 2019

HLP panel win for new protection entrant, Guardian

Protection challenger, Guardian, today joins the HL Partnership (HLP) Protection Panel. It’s the latest of a succession of important distribution wins for the new entrant, which has seen huge interest in its quality approach and pioneering proposition since launch in Q3 last year. 

HLP is the largest privately-owned advice network in the UK, with over 250 firms and almost 500 advisers.1 Founded in 2001 with a vision to help its brokers grow, it was one of the first networks in the UK and is dedicated to the mortgage and protection market. 

Mike Devaney, Head of Strategic Partnerships, Guardian said: “We’re delighted to partner with HLP, working closely with the Management team we aim to support advisers to make sure every customer has their mortgage fully protected. Our proposition works hand-in-hand with the advice process to deliver the very best customer outcomes. From today our sales team will be contacting advisers all around the country, and in July we’ll be joining the HLP protection workshops to share details of our proposition.” 

Shaun Almond, Managing Director of HLP said: “Guardian is a valuable addition to the panel because its high quality life and critical illness products reflect the advice that our members give their customers. The comprehensive cover and simple definitions allow our members to explain the true value of protection to their customers in terms that are easy to understand. The cover upgrade promise also gives confidence that Guardian’s critical illness definitions stay relevant and don’t let customers down at the point at which they need to claim.” 

Guardian now has strategic partnerships in place with most leading distributors and is available on the IRESS, iPipeline and Synaptic portals. Its distribution success is in large part due to its quality proposition which has achieved Defaqto 5* status, F&TRC Gold rating, Protection Review Platinum status, and public endorsement from industry research site, CI Expert. 

The company won ‘Best New Product’ at the Cover Excellence Awards and was awarded ‘Innovator of the Year’ by distributor, Lifesearch.

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