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Guide to Marketing for Small and Medium Adviser Firms

8 Apr 2019

Guide to Marketing for Small and Medium Adviser Firms

When you run a business, especially a small to medium sized enterprise (SME) you wear many hats and one of them is the responsibility for marketing.

This can scare those who believe that marketing is a dark art of spin and promotion, when in fact it is a skill every successful business owner has in their DNA. Many do it without noticing every day.

The key is to harness this unconscious competency and ensure marketing is embedded and understood by everyone involved in manufacturing, promoting and administrating the products, solutions and services you provide clients, now and in the future. 

This 82-page Guide to Marketing, written in association with Glassagh Consulting is designed to help anyone involved in running their own business gain a better understanding of what marketing is, how it can help your business and the techniques that can be used to become better marketers.

 

Guide contents

  • Twelve marketing pitfalls every business must avoid
  • What is marketing? The power of the 5 Ps
  • Your marketing plan
  • Why you need a marketing audit?     
  • The right clients for your business
  • Segmentation
  • The importance of your client database        
  • Your client proposition 
  • Your client lifetime value          
  • Creating your marketing goals
  • Marketing communications     
  • Social media marketing
  • Direct Mail          
  • Advertising         
  • Public Relations
  • Sponsorship       
  • Seminar Marketing       
  • Reviewing and refining your marketing plan

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