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Aviva Investors: The dangerous science of buckets

Investment news for Financial Advisers and Paraplanners

3 Apr 2018

In his book, Behave, author Robert Sapolsky urges his readers to rid themselves of “categorical thinking”. He uses the visual spectrum to make his point. The distinction between colours is arbitrarily drawn, and each language slices and dices the boundaries differently when they assign words to colours.

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