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Vitality: Wellness Optimiser: Get up to 60% off your clients premiums

Protection news for Financial Advisers and Paraplanners

18 Apr 2017

Vitality: Wellness Optimiser: Get up to 60% off your clients premiums

Wellness Optimiser: Get up to 60% off your clients premiums

We're rewarding clients for looking after their health and helping them to better understand key lifestyle-related health factors; Body Mass Index (BMI), Blood Pressure, Cholesterol  and Blood Glucose. 

How it works for your clients; 

  1. 1.     They start with an upfront premium discount

The healthier your clients are and the greater their level of engagement with the Vitality Healthy Living Programme, the lower they can keep their premiums. They'll receive up to 60% off Whole of Life Cover and up to 40% off Term Life Cover, and access to a wide range of rewards and discounts.  Not only that, Wellness Optimiser is the first protection product to offer enhanced upfront discounts to your clients who are diabetic or have a high BMI. As these clients may need to work harder to improve or maintain their health, they could receive up to 65% off Whole of Life Cover and up to 45% off Term Life Cover 

  1. 2.     They are encouraged to take steps to understand and know their health

We encourage your Clients to have a health check every two years - at a specially discounted rate of £10 with Vitality (please refer to the Vitality Terms and Conditions) - to measure their four key lifestyle related health factors 

  1. 3.     Your Clients are rewarded for staying healthy over the long-term

By maintaining your wellness and Vitality status, you can control how much your premiums change from year to year

Wellness Optimiser also gives your Clients access to our healthy living and rewards programme which includes a range of partner deals, such as Apple Watch* from £69, discounted gym membership and savings on healthy food with Ocado. 

For more information on Wellness Optimiser, please read our FAQs and brochure.  

*For example; for an Apple Watch Series 2 (38mm) RRP £369 the upfront payment would be £69. The monthly payment would be £0 - £12.50 depending on your client’s activity.  Interest payable 0% APR, variable Direct Debit for 24 months. Visit to find out more. 

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