News & Views

Aviva Investors’ latest research report: “Meeting the income needs of today’s investor.”

Investment News for Financial Advisers and Paraplanners

1 Oct 2015

The search for income has never been more important, or more challenging, for investors than it is today, given that interest and annuity rates, as well as bond yields, are near record lows.

Considering the above, we commissioned the research in our latest publication. We surveyed over 240 financial intermediaries and 500 individual investors, to understand the key considerations in the search for income and the challenges faced by those like you who are responsible for the financial well-being of individual investors.

Our research highlighted the importance of a sustainable, regular income to today’s investor.

Key findings:

  • 84% of advisers consider a yield above 4% unlikely to be sustainable
  • 75% of advisers rated multi-strategy funds as an attractive proposition
  • 60% of investors are not prepared to accept more risk to achieve their income requirements
  • 43% of advisers reported their clients are leaving their pension pot untouched and are looking to other investments to generate income

To read the full research report click here

If you have any questions regarding this report please email fundandsalessupport@avivainvestors.com or call us on 0800 015 4773*

*Calls to this number may be recorded for training and monitoring purposes. Calls are free from landlines and mobiles. 

Except where stated as otherwise, the source of all information is Aviva Investors. Unless stated otherwise any opinions expressed are those of Aviva Investors. They should not be viewed as indicating any guarantee of return from an investment managed by Aviva Investors nor as advice of any nature.

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