Guardian was established in 1821.
However, we’ve changed our appearance since we last met. We’ve adopted a new look for a new era - one that reflects our intention to continuously rethink and reinvent protection for the better.
THE GUARDIAN BRAND
Guardian is a famous name in life assurance with a long history. We're bringing this 197-year-old insurance brand back to life.
We may have a new logo, but one thing hasn’t changed.
We still believe that nothing is more precious than those we love. However, because of a lack of trust and awareness, too few people protect themselves and their families from the financial consequences of illness and death.
Working with advisers, we mean to change that. So we’ve re-entered the UK protection market with a single ambition:
For every family to have protection that they truly believe in.
Life. Made better.
We aim to make life better for everyone.
Our customers' lives will be made better for knowing that they, and their dependants, have cover specially designed to never let them down.
And advisers' lives will be made better for knowing that working with us will be effortless, and that our policies will help them give the very best advice.
The adviser platform designed to bring good advice to life.
Qi is the tool that gives you a quick indication of the terms, medical evidence requirements and exclusions for a client with an existing condition.
It uses the same rules as our underwriting engine, arming you with all the facts before you quote and apply.
All your literature in one place
Guardian: New combined life and critical illness protection Available now
Oct 31, 2019
Advisers have told us we could make life better for them and their clients by combining life and critical illness cover in a single product for mortgage protection. So here it is. more...
Guardian announces launch of new combined cover and first cover upgrade for existing customers
Oct 23, 2019
Later this month, protection challenger Guardian will launch a new combined life and critical illness cover to add to its stand-alone life and critical illness products. more...
Guardian: Double award-winning at the Protection Review Awards 2019!
Jul 16, 2019
We’re absolutely thrilled to win 2 awards at the recent Protection Reviews Awards. The judges praised us for bringing innovation to the market and striving to make real change. more...
Guardian: Imagine Wembley stadium 52 times over…
Jun 13, 2019
3.8m people in the UK are living with diabetes – that’s 5% of the population, and the equivalent to filling Wembley stadium 52 times over. And, this number is expected to rise significantly over the next 5 years. Diabetes UK also report that most people living with diabetes have encountered difficulties arranging insurance.Raising awareness of the issue is timely, given its National Diabetes Awareness week this week. more...
HLP panel win for new protection entrant, Guardian
Apr 30, 2019
Protection challenger, Guardian, today joins the HL Partnership (HLP) Protection Panel. It’s the latest of a succession of important distribution wins for the new entrant, which has seen huge interest in its quality approach and pioneering proposition since launch in Q3 last year. more...