Guardian was established in 1821.
However, we’ve changed our appearance since we last met. We’ve adopted a new look for a new era - one that reflects our intention to continuously rethink and reinvent protection for the better.
THE GUARDIAN BRAND
Guardian is a famous name in life assurance with a long history. We're bringing this 197-year-old insurance brand back to life.
We may have a new logo, but one thing hasn’t changed.
We still believe that nothing is more precious than those we love. However, because of a lack of trust and awareness, too few people protect themselves and their families from the financial consequences of illness and death.
Working with advisers, we mean to change that. So we’ve re-entered the UK protection market with a single ambition:
For every family to have protection that they truly believe in.
Life. Made better.
We aim to make life better for everyone.
Our customers' lives will be made better for knowing that they, and their dependants, have cover specially designed to never let them down.
And advisers' lives will be made better for knowing that working with us will be effortless, and that our policies will help them give the very best advice.
The adviser platform designed to bring good advice to life.
Qi is the tool that gives you a quick indication of the terms, medical evidence requirements and exclusions for a client with an existing condition.
It uses the same rules as our underwriting engine, arming you with all the facts before you quote and apply.
All your literature in one place
When the Wheel of Life lands on terminal illness…
Apr 23, 2019
It’s notoriously difficult for doctors to predict survival rates for people with stage 4 cancer, so many are reluctant to do so. But terminal illness cover will typically only pay out if someone is given less than 12 months to live.It’s notoriously difficult for doctors to predict survival rates for people with stage 4 cancer, so many are reluctant to do so. But terminal illness cover will typically only pay out if someone is given less than 12 months to live. more...
Guardian: When the Wheel of Life says your client can’t work…
Apr 8, 2019
Most providers offer waiver of premium as an optional extra, but it normally comes with a cost. The reality is, trying to upsell protection is an already difficult task. That’s why at Guardian our built-in Premium Waiver comes as standard. So, if we offer someone cover, they automatically get waiver, regardless of their age, occupation or any sports they play. more...
Guardian: When the Wheel of Life expands your clients’ family…
Mar 25, 2019
The average age of a first-time mother in the UK has risen to almost 29 , with 47% of women now not having children by the age of 30 . Why is this relevant for the protection industry? more...
Guardian: Protection challenger, Guardian, is on openwork panel
Mar 20, 2019
First time ever a new market entrant has secured this coveted position Guardian, the new protection challenger, has joined the coveted Openwork panel of protection providers. It’s a big coup for the life and critical illness entrant, who now have access to Openwork’s network of over 3,000 advisers. It’s the first time ever a new market entrant has been chosen for Openwork’s ‘best of breed’ panel more...
When the Wheel of Life lands on a heart attack…
Mar 14, 2019
Nobody can predict if or when a heart attack might strike. But what’s most important to know is that if it does happen, the protection your client bought is going to pay out when they need it most. more...