Guardian was established in 1821.
However, we’ve changed our appearance since we last met. We’ve adopted a new look for a new era - one that reflects our intention to continuously rethink and reinvent protection for the better.
THE GUARDIAN BRAND
Guardian is a famous name in life assurance with a long history. We're bringing this 197-year-old insurance brand back to life.
We may have a new logo, but one thing hasn’t changed.
We still believe that nothing is more precious than those we love. However, because of a lack of trust and awareness, too few people protect themselves and their families from the financial consequences of illness and death.
Working with advisers, we mean to change that. So we’ve re-entered the UK protection market with a single ambition:
For every family to have protection that they truly believe in.
Life. Made better.
We aim to make life better for everyone.
Our customers' lives will be made better for knowing that they, and their dependants, have cover specially designed to never let them down.
And advisers' lives will be made better for knowing that working with us will be effortless, and that our policies will help them give the very best advice.
The adviser platform designed to bring good advice to life.
Qi is the tool that gives you a quick indication of the terms, medical evidence requirements and exclusions for a client with an existing condition.
It uses the same rules as our underwriting engine, arming you with all the facts before you quote and apply.
All your literature in one place
Guardian - Best New Product 2018
Nov 23, 2018
We recently won Best New Product at the Cover Excellence Awards 2018. We’re delighted to win this so early into our journey as it reinforces our belief that the market is ready for a provider to do things differently. more...
Guardian: Life protection your clients’ can grow into
Nov 19, 2018
Most life cover policies are pretty basic. But at Guardian we want to make sure our customers’ cover keeps pace with their lives. So, we give you more ways to adapt your clients’ policies to their changing needs. And we’ve made it easy too. more...
Guardian’s new business platform, protection builder, now live life and critical illness products will be available on ipipeline and iress
Aug 31, 2018
Guardian Financial Services is now open for business with financial advisers and their clients across the UK. Guardian’s protection offer will be available on iPipeline® and IRESS from later today, With Synaptic Webline and LifeQuote to follow in the coming weeks. more...
Guardian takes on board lessons learned from pilot and vows to keep learning from advisers through launch period and beyond
Aug 24, 2018
We’re determined to work with all our new intermediary partners to deal with any teething problems, involving registering, using the system and placing business, as swiftly as possible. more...