Simoney Girard, FT Adviser
Derek has been an excellent contact for FTAdviser and Financial Adviser. He has provided comments, written opinions, contributed to educational pieces and penned lengthy features on all aspects of an adviser's business.
He was a staunch supporter of the IFA pre-RDR and since then he has been an advocate for fairer and more proportionate regulation.
Derek has always been a pleasure to speak to and deal with, and I am exceptionally grateful for his help and input over the years in which I have known him.
Michael Wilson, Editor, IFA Magazine
“… Panacea Adviser, the online community and resource for directly regulated financial advisers and paraplannners, started working for an advisor community that was really feeling the pressure a little bit. Because 2007 was, you may recall, a bit of a rough patch, and the regulator was floundering just a little bit.
Since then, of course, we’ve had a few more changes to work through. And the importance of defending the adviser, though collaboration, consultation and (not least) collegiality has been critical. It’s a good question how many struggling IFAs would have quietly accepted defeat if it hadn’t been for the redoubtable Derek Bradley and his faithful crew. Derek, we salute you.”
Nic Cicutti, Money Marketing
"...A few years ago a friend alerted me to a new phenomenon he claimed was likely to revolutionise communication among IFAs- the growth of forums where advisers can bypass commercial organisations by talking directly to each other,.....contrasting peer to peer operations with traditional media outlets where IFAs were talked to rather than doing the talking themselves. Among the websites he pointed out to me was Panacea Adviser, a portal aimed at smaller IFA firms with a platform for comment, debate as well as tools, research and support for their work. In the past three or four years I have popped over to the website every few weeks to keep an eye on things. During that time I have seen the site grow impressively, adding more and more functions and becoming a destination point for the IFA community". It delivers an eclectic mix of opinion and information which appeals to the many hundreds of its regular users".
In an industry where many take benefits out but very few pay benefits back, Derek has proved to be the exception. Over the last ten years the financial services industry has faced many threats and Derek has been at the forefront of its defence and in particular the defence of the small directly regulated IFA.
He has not sought fame or fortune he has done this most valuable work because he believe it is right and proper and in doing so he has proved himself to be "right and proper".
Derek has always spoken with a clear and common sense voice, a stance that has often seen him out on a limb when all around seemed to be operating/regulating in an industry alien to the everyday working practices of the directly regulated adviser.
I am proud to be numbered as a friend albeit at a distance. Well done Derek on ten years as the founder of Panacea and long may it be so.
The financial services industry is a disparate group of individuals who often pursue their own agenda regardless of the impact on others. Therefore, when an individual stand out from the crowd because he does what is fair and right it makes one look around to see what is happening, to see whether a change has occurred.
Derek Bradley is one of those rare creatures who not only talk a good fight but also backs up his words with a hands-on approach that seeks change. Too many talk then retreat behind their office windows, Derek goes out of his way to effect change and also galvanise those otherwise unwilling advisers to get up and do the same.
A genuinely nice guy who fights for the adviser and seeks to apply greater balance to the tilted vehicle that is the advisers regulatory burden. Those who ignore Panacea and fail to engage with the regulators, either verbally or from behind the safety of their computers, need to reconsider and learn from the example set by Derek.
Paolo Standerwick, IFA, MLP
Derek Bradley has been an example to many in his fight for the IFA cause.
Ewart Matthias, Adviser & Business Consultant, Truly Independent Ltd
Derek, with you being available to Independent & Restricted alike it should bolster the site and after all you do more than AIFA in raising awareness and telling it as it is. Keep up the good work.
Product Provider Testimonials
David Greenall, Canada Life
In the time I have known Derek, it is clear that his passion for the Industry and making it better for every stakeholder extends to his care for the people in the Industry too.
He takes time to ask after people and give them support and in every interaction I have had with Derek, there has always been that personal element.
Derek is very genuine and his character, which has clearly influenced his team, is why Panacea has had such a successful first 10 years.
I had the genuine pleasure of working with Derek for a number of years and you couldn't fault his passion.
Having spent so many years in the industry his drive to give back was self-evident. Never afraid of a challenge, his tenacity served as a real lesson. If something's worth fighting for - never back down!
Derek - here's to another ten years!
Mark Steers, Axa
The launch of the Iphone in 2007 heralded and explosion in social media with McKinsay and BCG launching their cutting edge papers on “emerging digital communities” in 2009 and the world changed forever.
Ahead of all this came Derek and his vision to use the Web to create a solution to a problem he saw all to readily in the advisory market. Like most good ideas, this one was simple….provide a voice and platform to help advisers run their business and hopefully, influence the Regulators and Law makers.
When I first met Derek in early 2007, to think I saw the task he faced as almost impossible. The business model demanded corporate sponsors…. an almost impossible task to pin down let alone creating relevant content AND then a marketing to establish a material user base.
Frankly, I thought Derek would fail….what I hadn’t counted on was an almost inexhaustible patience, determination and energy driven by a passion and belief in what he was doing. The fact this was wrapped in a package of inestimable grace and charm has combined to make an irresistible force.
My very sincere congratulations (and admiration) to Derek and the team for creating something that had endured and flourished in a time of unimaginable change. May I wish you all the best for the “second decade”.
We, at Just Retirement, have worked with Derek Bradley and his great team for over 7 years and enjoyed every minute.
Derek is a breath of fresh air in this industry and his commitment to his mission is commendable.
Joanne George, Just Retirement
We love to support Panacea Adviser and work with Derek and all the team and will continue to support what has grown into a considerable community over the last few years.
Derek is a delightful gentleman, always professional and a pleasure to work with.
Lauren Mills, M&G
Over the years that I have known Derek, he has worked tirelessly to support the Financial Adviser community, building a hub of activity all dedicated to helping its audience; bringing together the latest technology and forward-thinking to provide the essentials and more. It’s been a pleasure working with Derek and the team at Panacea, and I look forward to doing so in the future.
Lynette Scanlon, M&G
It’s been great working with Derek over the past few years. Creative and innovative, he has successfully showcased our campaigns through Panacea. He has also been a great guest editor on our M&Gazine! He is a pleasure to work with.
"Having been in partnership with Panacea Adviser for several years now, the benefit of such a relationship and how we can work with them to extend our marketing reach within our target audience is clear to see. We particularly appreciate their willingness to support our communications to the adviser community - often at short notice - and their proactiveness in distributing our content, including via their highly subscribed to social media profiles. In short, they're a pleasure to work with and a valued channel for FundsNetwork to communicate with advisers."
Stephen Andrews, Head of Strategic Partnerships (UK), Aberdeen Asset Management
"We have long-been impressed with the scope of Panacea Adviser and believe they are an ideal platform to offer advisers our market insight and direct access to both our funds and fund managers' views. Advisers need a diverse range of tools to address their clients' individual requirements and so we are looking forward to working with Panacea to enhance further our delivery of this valuable support."
Tom Gordon, Campaign Manager, Prudential
"Working with Panacea enables Prudential to communicate with a wider range of actively engaged Financial Advisers. It provides a highly effective way of getting our messages out into the marketplace. Panacea offer a flexible package enabling us to provide support and information to Advisers on a variety of topics to help them and their clients."
Adam Gent, Head of UK Sales, at Legg Mason
"We are delighted to be part of the Panacea community. We recognise it is essential that advisers are able to receive the latest market insights and product information in order to deliver valuable support to their clients and believe Panacea is an ideal platform to assist in offering this support."
Stephanie Bone, Vice President, BlackRock
"Having been in partnership with Panacea Adviser for a number of years now, it is pleasing to see how the community has grown and how this channel has continued to be a highly effective way for BlackRock to get messages out into the marketplace. We appreciate the consistent support the team offer and the delivery of our communications often at short notice. We are very pleased to be a partner of Panacea Adviser.”
Panacea Strategic Partners
Mike Goldsmith, Wizard Learning
I have known Derek since he first started Panacea Adviser back in 2007 and have seen it go from strength to strength over these 10 years.
Well done on reaching your 10-year anniversary, your success is largely down to all the hard work you and your team have put in over these years.
Wizard Learning have worked with a number of business over these years and Panacea Adviser is the only one that has been there constantly over the period, well done and we looks forward to our association continuing for many more years to come.
I’ve known Derek and his infectious enthusiasm and passion for Panacea Adviser for the past 10 years.
His tireless determination to ensure its role supporting and enhancing the worth of all advisers by providing easy access to provider content, education and innovation, is the benchmark for all those seeking to do the same.
Many congratulations Derek on an amazing milestone.
John Joe McGinley, Glassagh Consulting
Vision is a rare thing and when you come across someone that processes this quality it is a privilege indeed to word with them. Derek has created Panacea with a vision of the evolution of not only the adviser community but also the way in which we communicate as individuals.
His knowledge of our market and his drive to champion the cause and execution of quality affordable advice is a joy to behold and I have been lucky enough to work with him over the last ten years since the inception of Panacea.
Long may Derek and Panacea continue the good work.
Garry Heath, Libertatem
His website Panacea not only provides an easily accessible area for technical information but also allows advisers a secure area to discuss concerns.
Panacea has collected a huge number of adviser responders and this has provided one of the best platforms for adviser surveys. Both the Heath Report and Libertatem have been able to use Panacea’s surveys to define advisers’ opinions on a range of issues. This information has been invaluable and its surveys have been used both within regulation and Whitehall.
He has been brave too. Derek has often taken initiatives before the issues become newsworthy. A good example would be the potential removal of trail commissions. The regulator wanted those funds in platforms to move from renewal contracts to service contracts. This was a relatively modest issue.
However, it created a principle which opened up the potential for historic renewal commission to be removed across the board. Panacea’s surveys make it clear to both regulators and providers that this could have profound consequences and the widening of the original idea has not happened.
Derek has encouraged discussion across the adviser sector and has the experience to understand the issues and more importantly ensure they are properly discussed. Whilst Panacea has not wished to become a trade association; Derek realised the need for one and has been active in the promotion of Libertatem.
Congratulations Derek on a decade of service to the adviser community and here is to another decade.
Geoff Mills, Rayner Spencer Mills
I first met Derek shortly after he established what was then Panacea IFA back in 2007. His idea resonated with us at RSMR as we were trying to position our rated funds and research with the same segment of the advisory community. Our relationship has, I think, gone from strength to strength and we have worked to promote our respective services during this time and bounced ideas off each other along the way.
Derek has an undoubted skill in grasping the key points of some really important issues that affect advisers; the cost of regulation, the role of FOS, the impact of the 'sunset clause, to name just a few he has championed over recent years. He can articulate his view in a mature, logical and often a humorous 'tongue in cheek' way.
He has made people sit up and take note. The adviser community owe Derek Bradley a well-deserved pat on the back, together with all the team at what is now Panacea Adviser.
A man who sees the glass is half full plus a 'can do' attitude.
Here's to the next 10 years Derek.
Derek has been able to realise his dreams for Panacea through tireless enthusiasm and passion whilst still remaining humble and modest.
As Confucius once defined it, humility is “the solid foundation of all virtues” — and possibly the key to achievement.
Congratulations Derek – success well deserved
Derek has created a unique community giving financial professionals support, marketing ideas and inspiration. I’ve enjoyed working with Panacea, both when I worked for Bright Grey and over the last 3 years as an independent consultant. Derek’s dedication to the community and to the financial adviser profession is remarkable. He doesn’t hold back in his content either. Derek’s articles are hard hitting, critical of bureaucracy and show a detailed understanding of the issues advisers face.
I look forward to working with Derek and Panacea for another 10 years and beyond.