Becoming a Panacea Partner

Now approaching our 14th year, Panacea Adviser continues to be a unique, community based, digital support and marketing engagement platform that helps connect or re-connect Providers with our IFA community.

Something to be very proud of

We provide free online access to the very latest educational support and business development ideas from product providers and support services along with news, views, tools, research all in one place.

Our community

Our community has grown from 100 small advisers supported by eight providers in 2007 to a community of around 22,000 Autus Data Services and Equifax Touchstone validated financial proifessionals, supported by some 44 firms as of November 2019.

Autus and Equifax Touchstone analysis of our community as at Q2 2019 also shows that:

The Panacea community includes at least one adviser from a third of all active advisory firms in the market!

Advisers within the Panacea community write 63% of all business written across group pensions, individual pensions, individual protection and investments.

This helps make our industry profile an authoritative and well-respected voice within the financial services industry. 

Consequently this ensures that we are also able to act as a much-needed voice for the directly authorised adviser, debating and, if necessary, challenging the regulator and other policymakers about issues affecting our community, such as the very high cost of the FCA, the effect of CMCs on adviser firms and raising awareness of the many unintended consequences of the RDR such as the removal of trail commission.

We believe Panacea Adviser is a shining example of how a community driven service with zero links to distribution can support adviser firms and create better consumer outcomes.

Panacea is the place where advisers, paraplanners, providers and support services alike engage in discussions and exchange views on issues affecting their businesses.

*Panacea Adviser Partner Satisfaction Survey, November 2018

Get in touch

If you would like to join our prestigious panel of partners or find out more about our partner programmes and campaign opportunities, please contact: 

Derek Bradley, CEO -

Sarah Paul, Marketing Director -

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