About us

Launched in February 2007, Panacea Adviser is a unique and free resource that supports financial advisers, mortgage brokers and paraplanners by providing free online access to the very latest news, views, tools, research, educational support and business development ideas from product providers and support services all in one place.

Our community has grown from 100 small advisers supported by eight providers in 2007 to a community of some 17,000 Equifax Touchstone validated financial services professionals, supported by 40 firms in 2017.

Equifax Touchstone analysis of our community from Q4 2016 also shows that:

This helps make our industry profile an authoritative and well-respected voice within the financial services industry.

Consequently this ensures that we are also able to act as a much-needed voice for the directly authorised adviser, debating and, if necessary, challenging the regulator and other policymakers about issues affecting our community, such as the very high cost of the FCA, the effect of CMCs on adviser firms and raising awareness of the many unintended consequences of the RDR such as the removal of trail commission.

We believe Panacea Adviser is a shining example of how a community driven service with zero links to distribution can support adviser firms and create better consumer outcomes.



Panacea is the place where advisers, paraplanners, providers and support services alike engage in discussions and exchange views on issues affecting their businesses.

Benefits of using the site include:

Please do use Panacea to the full, register for our bulletins, tell your industry friends and colleagues about us, and help us continue to build a unique community that serves your needs.

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